Legal information
| Purpose | Data | Legal basis (GDPR) |
|---|---|---|
| Order, payment, delivery, accounting, returns and complaints | name, e-mail, phone, addresses, order and transaction data, description of the issue | Art. 6(1)(b) – contract; (c) – legal obligation |
| Contact form, quote requests, Charms configurator | name, e-mail, phone (if provided), message content, lamp configuration | Art. 6(1)(b) – pre-contractual steps; (f) – replying to your request |
| Newsletter (including trade-fair sign-ups) and proof of consent | e-mail, first name and customer segment (if provided); sign-up date, IP address, browser data, approximate location | Art. 6(1)(a) – consent; (f) – accountability |
| Protecting forms against spam (reCAPTCHA) and measuring site performance | IP address, browser and device data | Art. 6(1)(f) – security and keeping the site running |
| Analytics and advertising (section 8) | cookie identifiers, IP address, on-site activity; after a purchase or sending a design – also your e-mail | Art. 6(1)(a) – consent in the cookie banner |
| Establishing, pursuing and defending claims | order and correspondence data | Art. 6(1)(f) |
Providing data is voluntary, but without it we cannot fulfil an order or reply to your request.
| Category | Purpose and tools | Retention |
|---|---|---|
| Necessary | cart, country, currency and language, remembering consent (KLAVO); payments (Stripe); form protection (Google reCAPTCHA); cookieless performance measurement (Vercel) | up to 12 months (local storage – until cleared in the browser) |
| Analytics (with consent) | visit statistics: PostHog, Umami (cookieless), Google Analytics | up to 24 months |
| Marketing (with consent) | conversion measurement and remarketing: Google Ads, Meta Pixel – may track activity outside our site too | up to 90 days |